Gibson Les Paul Guitar Giveaway from petaDishoom

Just two years after People for the Ethical Treatment of Animals India (PETA) spawned its youth division, petaDishoom has grown into a force of more than 20,000 energetic young people who are raising their voices to challenge cruel, outdated attitudes about animals. So to celebrate petaDishoom’s unprecedented success, visitors to petaDishoom.com can register to win a brand new Gibson Les Paul guitar. And while they are at it, they can see what their favourite musicians, actors, athletes and other celebrities have to say about being kind to animals in exclusive online interviews. This month’s interviews include Rajneesh Duggal, Udita Goswami and Dipannita Sharma.

Tens of thousands of young people learned about petaDishoom at top universities across the country, including IIMs, IITs, Lady Sriram College (Delhi), MICA (Ahmedabad), BITS Pilani, Sydenham College (Mumbai), St Xavier’s College (Mumbai), National Law School (Bangalore) and many others. Issues addressed by petaDishoom range from KFC suppliers’ farming and slaughter abuses to animal exploitation for “entertainment” to protection for India’s wild elephants and much more.

Award-winning actor and PETA pal John Abraham aptly sums up petaDishoom’s mission: “Speak up for animals, and take action to stop animal abuse when you see it. If you don’t, who will? You are the animals’ only hope.”

The contest is a joint venture between petaDishoom, Gibson Guitar Corporation and anECHO, a Web site that promotes animal rights by showcasing animal-friendly rock bands.

Gibson is known worldwide for producing classic models in every major style of fretted instrument, including acoustic and electric guitars, mandolins and banjos. Gibson’s HD.6X-PRO Digital Guitar and the Gibson Robot Guitar represent the biggest advances in electric guitar design in more than 70 years. Founded in 1894 in Kalamazoo, Michigan, and headquartered in Nashville since 1984, Gibson’s family of brands now includes Epiphone, Dobro, Maestro, Kramer, Steinberger, Tobias, Echoplex, Electar, Flatiron, Gibson Baldwin Music Education, Slingerland, Valley Arts, Maestro, Oberheim, Sunshine Piano, Take Anywhere Technology, Baldwin, J&C Fischer, Chickering, Hamilton and Wurlitzer. For more details, visit Gibson’s Web site at this location.

For more information and to register for the contest, please visit petaDishoom.com.